Empowered on Hiring

Too often the company thinks that, if they want to compete with the likes of Google and Amazon, they need to hire exceptional people. This is a dangerous misconception.

Let me be clear on this: the best product companies hire competent people of character, and then coach and develop them into members of extraordinary teams. (Cagan and Jones 2021, pt. III)


I’d like to give you a list of four broad work attributes. You’re a product person, so I already expect that you’re strong in each. But I highly doubt that you consider yourself equally competent in all of them. So, I’m going to ask you to stack rank them in order of strongest to weakest. (Cagan and Jones 2021, chap. 28)


Some helpful checkpoints along the way:


With these questions in mind, I created a five‐day intensive bootcamp program for product people to participate in during their first week on the job. (Cagan and Jones 2021, chap. 32)

Cagan, Marty, and Chris Jones. 2021. Empowered: Ordinary People, Extraordinary Products. Silicon Valley Product Group. John Wiley & Sons.

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