Crossing the Chasm
our attitude toward technology adoption becomes significant–at least in a marketing sense–any time we are introduced to products that require us to change our current mode of behavior or to modify other products and services we rely on (Moore 2014, chap. 1)
Moore, Geoffery. 2014. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. 3rd ed. Harper Collins.